IKEA puts the packet on the connected - Medianaij Medianaij: IKEA puts the packet on the connected
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Friday, August 16, 2019

IKEA puts the packet on the connected

Home automation becomes a very serious matter for IKEA that since 2012, multiplies the innovations in the connected products. The brand has formalized the creation of a full division dedicated to the creation and marketing of these products, which can be light bulbs, plugs, chargers, induction, recently, speakers, Wi-Fi, and soon the shutters.

The manufacturer presents the birth of this business unit as the most important since the one devoted to children’s items.

IKEA says it wants to invest more in this field and continue in the momentum of the partnerships and collaborations it has forged with major players in the digital. Due to its specialization in the world of the home and its worldwide presence, IKEA enjoys a position unique to push products in the home.

Nothing is unveiled, however, with regard to its intentions beyond scales to products that you already know. He should simply expect the catalog to grow and may be more diverse yet.

Recently IKEA has renamed its application TRÅDFRI in “Ikea Home” to simplify the naming of its devices.

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