Spotify will test a formula family more expensive - Medianaij Medianaij: Spotify will test a formula family more expensive
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Friday, August 16, 2019

Spotify will test a formula family more expensive

Spotify is preparing to test the effects of a rate increase on the family offer, has learned Bloomberg. This program will only apply to the nordic countries where the service benefits from a strong anchor.


The increase would be of the order of 13% on this formula, which allows use by 6 people in one home. If it was applied as what the French tariff, it would increase from us $ 14.99 to almost 17 €.


The Leader in its sector, with 108 million paying subscribers, Spotify is looking to increase its revenue by subscribers, while they are pulled down by reductions in frequent and by the growing popularity of this offer to the family.



If by chance the test is conclusive, nothing is said to the extent that the increase will be extended to all countries. Spotify needs to take account of the competition from the other services, varying according to the markets. The services for which their owner ― Apple is a good example ― have an activity that is not based exclusively on sales of subscriptions to the streaming music.


It must also be remembered that Spotify can evolve its offerings to certain markets only. Since the month of march, Ireland, Colombia, Chile, Poland, and Denmark have a [formula Duo absent elsewhere.



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